5 mistakes to avoid
on an association website
Having a website for an association has become essential. Whether it’s to inform, mobilize, collect donations, or recruit volunteers, the website is an essential showcase. But too many associations still make mistakes that harm their visibility and impact.
Here are the five most common mistakes—and how to avoid them.
A website that has not been updated
Why this is a problem: A website whose latest news dates back to 2021 gives the impression that the association is no longer active. This may discourage donors or future volunteers.
The solution: Set up a simple update schedule (once a quarter, for example). Update events and key figures, and delete outdated information.
The absence of a clear call to action
The solution: Add visible buttons and well-placed links:
- “Make a donation,”
- “Join our team,”
- “Subscribe to the newsletter.”
They must be accessible from the home page.
A website that is not mobile-friendly
Why it’s a problem: Today, more than 60% of web visits are made on smartphones. A website that displays poorly on mobile devices discourages visitors.
The solution: Use a responsive design, i.e., one that adapts to all screen sizes. Most platforms such as WordPress or Wix offer this automatically.
Content that is too vague or too long
Why it’s a problem: On the internet, visitors skim read. Too much text, or overly technical wording, will scare them away.
The solution: Be clear, concise, and human.
Example:
Instead of “Our association aims to establish a participatory dynamic around civic education projects…”, try:
- “We help young people get involved in building a more inclusive society.”
Forget contact information
Why this is a problem: If people can’t easily get in touch with you, you’ll miss out on opportunities (memberships, partnerships, invitations, etc.).
The solution: Include a visible “Contact” page with a simple form, an email address, and—if possible—a phone number. Don’t forget to indicate where you are located!
Conclusion
An association website doesn’t need to be perfect or complex, but it does need to be lively, clear, and accessible. By avoiding these common mistakes, you’ll improve your image, your visibility, and above all… your impact.